Louis Vuitton releases their most expensive perfume ever. The French fashion house Louis Vuitton is known worldwide as expensive and exclusive. For several years now, the brand has also been releasing perfumes popular among Louis Vuitton fans. The brand has now launched a new fragrance that completely exceeds the prices of all other scents. MOST EXPENSIVE PERFUME BY LOUIS VUITTON Louis Vuitton’s latest perfume – Pur Oud – is the luxury fashion brand’s most expensive fragrance to date. It contains a high concentration of a rare natural ingredient and only a limited number of 2000 bottles will be produced and sold. For one bottle of only 100ml, you pay € 1200 ($1470) – a record for Louis Vuitton. As the name suggests, the perfume is composed almost entirely of natural oud essence, making it a showpiece in the world of perfumery. It is so priced because of the rare and moderate supply of oud, also known as agarwood. The wood has been ravaged by fungus, and when left to sit for sometimes hundreds of years, it forms a dark substance that may be converted into an oil for perfume. The rarity and difficulty of harvesting agarwood make it one of the most expensive natural raw materials globally. Because of its special, unique scent, it is highly recommended in the perfume industry and seen as a highly luxurious product.