The Italian designer brand Alberta Ferretti was founded in 1974. Ferretti's clothing was based on a romantic, delicate style, later becoming the brand's hallmark. The brand made itself known in 1981 during Milan Fashion Week. The basis of the presented collection was cocktail dresses and costumes with materials for which satin and chiffon fabrics were served. Since 2001, her collections have expanded to the lines of accessories, underwear, and beachwear. Now the Italian brand “Alberta Ferretti” has gained worldwide fame and is confidently occupying a niche in the luxury segment of the world of high fashion.