Patsy Seddon established Phase Eight in London in 1979. The name combines Patsy's maiden name, P. Hayes, and the address of their first shop, 8 Bellevue Road. Understanding the emotional and personal experience of finding the perfect outfit, the Phase Eight design team travels the world at the start of each season to find inspiration. Since its inception, the brand has adhered to Patsy's core principles of being an original, design-led brand that provides a personalized shopping experience to customers looking for beautiful and affordable casual, day, work, and occasion wear