Utmon es pour Paris is an abbreviation of Tout mon esprit pour Paris – the inspiration behind the brand. Erzsébet I. Wagner arrived in the city of love at the age of 19 and found a place that perfectly reflected something she had always dreamed of: ‘beauty, elegance, diversity.’ She stayed on the Seine for a few years and was mesmerized by Parisian women – women who work a great deal, go out often, enjoy each breath, and always look incredibly calm and elegant at the same time.