Alessandra Rich is a womenswear brand that doesn’t follow trends. It is an idea of femininity without stereotypes, a community of women that love to have fun with clothes. Founded in 2010, the brand has its headquarters in London and an office in Milan. The collections are made in Italy and presented during Paris Fashion Week. Each collection celebrates women, because the woman is the main subject for Alessandra Rich, fusing elegance, irony, and confidence. Dressing for pleasure is her philosophy.