Without any experience in the field at all, in 2007, co-founder Martin Hoefeler took this challenge by the horns. He created the Cologne-based eco-friendly brand Armdangels; a German Sustainable Fashion Brand committed to ethical and responsible production. They specialize in organic fibers and fair trade, creating collections that are well-made and contemporary in style. Rather than chasing the latest trends, the brand focuses on value fashion: fair fashion instead of fast fashion.