Since launching in 2014 by Swedish natives Max Svärdh and Albin Johansson, Axel Arigato has been expanding the product offering, which started with sneakers to include ready-to-wear for men, women, and kids, as well as lifestyle accessories. The brand is socially-driven and inserts its community into the buying experience by utilizing social media platforms as a tool to understand consumer needs, preferences, and desires. The goal is to create a brand that brings people together through the power of positivity, community, and memorable experiences.

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