In the heart of Upper Franconia, in the quiet textile-weaving town of Helmbrechts, Germany, Bleed has its origins – and remains rooted there today. The label was founded in 2008 by local skateboarder Michael Spitzbarth who had worked for a few years as a freelancer for various clothing companies after finishing his studies in Textile Design. During this time, he got a good insight into the ways of the textile industry, which made it clear to him that something had to change. Nature had already bled enough, and it had to stop. With this thought, both the name and the brand were born.

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