Emilio Pucci, Marquis of Barsento, founded the brand that bears his name in 1947. He unexpectedly began his career on the Swiss ski slopes by opening his first boutique in Capri in 1950. A citizen of the world, constantly traveling between his native Florence and the holiday resorts favored by the jet set, envisioned the modern woman following a revolutionary intuition full of style and personality. Accordingly, he dressed such women with accessible, immediate pieces that express a new idea of ​​elegance: fast, joyful, spontaneous, and effortless.