Adele and Edoardo Fendi established the house of Fendi in Rome in 1925. The opening of the first Fendi Boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation, and style. The collaboration with the late Karl Lagerfeld began in 1965 and lasted 54 years; in 1992, Silvia Venturini Fendi seconded him in the Artistic Direction. In 1994 she was given the responsibility of Leather Goods Accessories and then the direction of the Menswear line. Today Fendi is synonymous with quality, tradition, experimentation, and creativity.