It was the summer of 2010. Belgian life-enthusiast Geoffroy Moreels was looking for a new venture and great adventures. That’s when the Panama hat called to him. It was love at first sight. Very soon, Geoffroy embraced all types of headwear, from fedoras to caps and trilbies to berets, and traveled near and far in search of the finest materials and the most excellent artisans. My Bob is a colorful Belgian brand that mixes originality with traditions from the over the world. Every stitch, weave, and fold of a My Bob accessory tells a story of skill and attention to detail.