Minimalist design, cutting-edge technology, and 90% recycled materials. This is the NORM project, a Belgian sustainable sneaker brand made entirely in Europe. Three friends and sneakerheads, Antoine, Arnaud, and Nicolas, who has worked in the footwear industry for over a decade, were shocked by the staggering figures of CO2 emissions from shoe manufacturing and their impact on the environment. It was necessary to find solutions. NORM's first unisex sneaker results from three years of research and development.