Our beginnings date back to 1964 when Lluís Generó Domènech founded Yerse, a family business that continues to be a benchmark in knitwear today. Mr. Generó was a visionary who knew that the brand should transmit a sense of fashion and quality above all else. This principle has remained unchanged, together with our desire to be sustainable by introducing textures and materials that are environmentally responsible and contribute to people’s well-being.